· Gabriel Ruimy
How to Speed Up a Shopify Store (The Speed Score Is Gone)
Most advice about Shopify page speed is still teaching you to optimize a score Shopify retired. Here is what replaced it, and what actually moves the number.
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What stops people buying, and what moves the rate.
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· Gabriel Ruimy
Ecommerce Product Page Design: We Measured Four of the Best
Everyone links the same product pages as examples. We opened four of them on a phone and measured where the price, rating and add-to-cart actually sat.
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· Gabriel Ruimy
CRO Tools: The Four Categories, and Which One You Actually Need
Every list of CRO tools runs to thirty products sorted by affiliate payout. There are only four jobs in the category, and most stores need two of them.
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· Gabriel Ruimy
Ecommerce CRO: What It Is, and the Order to Actually Do It In
Most ecommerce CRO advice is a pile of tactics with no order to it. The order is the part that matters, and testing belongs third, not first.
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· Gabriel Ruimy
Ecommerce Analytics Tools: The Three Layers, and the One Nobody Sells
You have GA4, Shopify Analytics and maybe a dashboard on top, and you still can't say what to change on Monday morning. That gap is structural, and it has a name.
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· Gabriel Ruimy
Best Shopify Apps to Increase Sales: The Short List, and What Bloat Costs
Most "best Shopify apps" lists run to twenty-five entries and are sorted by who pays the most. Here is the short version, and the cost nobody puts at the top.
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· Gabriel Ruimy
CRO Audit: 30 Checks With Pass/Fail Bars, Not Opinions
Most CRO audits hand you opinions dressed as findings. This is the checklist we run instead: thirty checks, three surfaces, and a bar you either clear or you don't.
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· Gabriel Ruimy
Shopify Sidekick and Shopify Magic: What Shopify's Built-In AI Actually Does
Sidekick and Magic get treated as the same thing constantly. They are two different products with two different jobs, and there is one part of your store neither of them can touch.
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· Gabriel Ruimy
What a Good Store Audit Actually Checks (And Why Most Free Ones Don't)
Free audit tools will tell you your site is fast and your tags are tidy. Neither of those is why people aren't buying. Here's what a real audit looks at.
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