Bundles, thresholds, upsells — getting more into each basket.
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Fix my store· Gabriel Ruimy
Most pricing psychology advice comes from lab studies on undergraduates choosing imaginary products. Some of it survives contact with a real store. A fair amount doesn't.
Read more· Gabriel Ruimy
Discounts don't show up as a cost line, so they feel free. They aren't. At the median ecommerce contribution margin, a 20% off code doesn't reduce profit. It erases it.
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· Gabriel Ruimy
Average order value is the only growth lever that doesn't need more traffic. It's also the easiest one to wreck, because most tactics for raising it quietly cost margin.
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