Conversion

What stops people buying, and what moves the rate.

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KPI4

Acquisition Average order value Conversion Retention

Surface3

Cart & checkout Home & collections Product pages

Format2

Benchmarks Teardowns

The distribution: 0.9% to 4.7% as a spread, with the median marked and the 3x gap called out

Benchmarks

19 Aug 2026 · Gabriel Ruimy

Average Shopify Conversion Rate: The Numbers, and Why Yours Looks Wrong

Everyone quotes one average Shopify conversion rate. The spread matters more than the midpoint, and the number you're measured against is often counted differently.

Average Shopify Conversion Rate: The Numbers, and Why Yours Looks Wrong

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