What stops people buying, and what moves the rate.
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· Gabriel Ruimy
Sidekick and Magic get treated as the same thing constantly. They are two different products with two different jobs, and there is one part of your store neither of them can touch.
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· Gabriel Ruimy
Free audit tools will tell you your site is fast and your tags are tidy. Neither of those is why people aren't buying. Here's what a real audit looks at.
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· Gabriel Ruimy
Everyone quotes one average Shopify conversion rate. The spread matters more than the midpoint, and the number you're measured against is often counted differently.
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