· Gabriel Ruimy
How to Speed Up a Shopify Store (The Speed Score Is Gone)
Most advice about Shopify page speed is still teaching you to optimize a score Shopify retired. Here is what replaced it, and what actually moves the number.
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· Gabriel Ruimy
Cart Abandonment: The 70% Number, and the Part You Can Actually Fix
Everyone quotes 70% cart abandonment as a catastrophe. Nearly half of it is people browsing with no intent to buy. The rest is fixable, and most of it is cost.
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· Gabriel Ruimy
How to Increase Average Order Value Without Discounting Yourself Poor
Average order value is the only growth lever that doesn't need more traffic. It's also the easiest one to wreck, because most tactics for raising it quietly cost margin.
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· Gabriel Ruimy
Ecommerce SEO Audit: The Checklist, in the Order That Finds Money
Most ecommerce SEO audits open with keyword research, which is the fourth thing that matters. Start with what Google has actually indexed.
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· Gabriel Ruimy
Best SEO Apps for Shopify: What They Fix, and What They Can't
Most Shopify SEO app lists run to fifteen entries sorted by affiliate payout. There are four jobs worth an app, and none of them is the thing holding your store back.
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· Gabriel Ruimy
Shopify A/B Testing: What Ships Free, and When Testing Is a Waste of Time
Shopify ships A/B testing natively now, which killed a category. The harder question is whether your store has the traffic to learn anything from a test.
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· Gabriel Ruimy
Shopify Competitor Analysis: Everything You Can See From Outside
You can see a competitor's app stack, theme, offers and page speed from outside their store, in about twenty minutes, for nothing. The trap is copying what you find.
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· Gabriel Ruimy
How to Write Product Descriptions That Answer the Question Blocking the Sale
Most product descriptions describe the product, which is the one job nobody needed doing. The photos already did it. Here's what the words are actually for.
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· Gabriel Ruimy
Customer Lifetime Value for Ecommerce: The Number That Says If Your Store Works
Every guide to customer lifetime value is written for enterprise software. Here's the version for a store owner, with actual numbers by category.
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